Advertising on Craigslist is worth it for almost any business offering services or products. Whether these items are available through eCommerce websites or physical stores, the business owners can see financial gains through advertising on Craigslist. Firstly unlike other advertising opportunities there is hardly any risk involved in posting on Craigslist. With the exception of job postings and housing postings in specific markets, advertising is free on Craigslist. Users are asked to accept the terms of service of the community and are supposed to follow specific guidelines when posting advertisements but there aren’t any financial obligations to those placing advertisements on Craigslist. This means people who post advertisements don’t have to be concerned with whether or not the advertisement they place will meet their expectations with regards to sales generated.
Reaching Potential Customers on Craigslist
Another reason why posting advertisements for products or services on Craigslist is so worthwhile is the likelihood of reaching a sizable audience of potential customers. A review of the Craigslist fact sheet reveals pertinent information regarding the amount of traffic the website receives. According to this information Craigslist receives approximately four billion page views every month with ten million people using Craigslist each month. From these statistics it is clear that advertisements placed on Craiglist will probably receive a minimum of some attention from potential clients.
With so many visitors using Craigslist each month the advertising possibilities are limitless, however, there aren’t any guarantee any of these visitors will be interested in your products or services. Like any marketing campaign, your advertisements on Craigslist have to be intriguing, informative and in a location in which you will reach your target audience.
Finding Your Target Audience on Craigslist
We’ve already discussed the quantity of visitors using Craigslist each month but the key to benefiting from these numbers is to target your advertising in a way aimed at reaching your target audience rather than a broad audience of individuals who have no specific interest in your products or services. It is much more worthwhile to reach a small audience of people having a keen interest in your products or services than to reach a much larger audience of those who aren’t interested. Those who have an interest in your products or services are your target audience.
The real key to reaching your target audience on Craigslist is placing your advertisement in the most appropriate locations. Craigslist has a specific section for businesses to advertise their services. This section is broken down into a number of categories. Those people who are in the business of computer repair would be wise to place their advertisement in the computer section as opposed to the automotive section because those looking for computer help will naturally migrate to the computer section. It may sometimes be appropriate to place an advertisement in more than one section. This is acceptable provided that it doesn’t cross the line to spamming the section.
When there is not a specific section for the products or services provided by your business there are a couple of options. Businesses can place an advertisement within the section for small business advertisements where perhaps it’s found by those performing a search within this section. Alternately the business owner can contact Craigslist to suggest adding a new category. They might be happy to oblige if they believe this category warrants an addition.
The Main Difference between Advertising and Spamming
It’s one thing to advertise on Craigslist, but spamming is a whole other issue. Placing an advertisement within an appropriate part of Craigslist is acceptable; however, placing exactly the same advertisement in nearly every section of Craigslist websites for many different geographical regions is regarded as spam. Spam is ineffective for a number of reasons. To begin with potential customers who see a particular advertisement in many different locations are likely to recognize the spamming techniques and be less inclined to patronize this business. Also, if Craigslist detects the practice of spamming they may delete all of the postings and could potentially ban advertisements from the individual in the future.
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